After two years of research and development, NoDesign conceived, designed and managed the industrial development of this new diagnostic tool, bringing technology to hair beauty. Completing the ‘Hair Rituel’ range of products, this connected device provides a fast diagnosis of the scalp and hair fiber, enabling Sisley beauty advisors to better assist their customers in recommending treatments appropriate to their hair's health.
Sisley Hair Rituel Analyzer
Client
Sisley
Intervention
Product and interface design, development and industrialization follow up
Year
2017-2019
Location
Paris
Innovation through design
To develop this unique device in the beauty world, Sisley's innovation teams approached NoDesign to imagine and configure the design of this new offering. The studio supported Sisley from an exploratory phase of prefiguring technologies, followed by an iterative phase of building functional prototypes, in order to validate the technical architecture and technological choices of the device. NoDesign then designed the solution, the product and its interface and followed-up its industrial production.
Optical Science
Observing the hair fiber on the surface of the hair with a portable and easy to use device has been a major challenge. No electronic microscopes on the market at the time allowed such a level of precision. The weakness of most of these models was poor-quality optics and poorly optimized subject lighting to achieve the desired results.
Inspired by Fresnel's work on light-concentrating optics, our experiments with light led to the development of a custom lens. This key component allows the convergence of light from a ring of bright LEDs at a precise focal point, in order to irradiate the hair fiber and reveal its scales. The lighting conditions are thus optimal for the digital sensor to capture the smallest detail of the hair's surface.
Inspired by Fresnel's work on light-concentrating optics, our experiments with light led to the development of a custom lens. This key component allows the convergence of light from a ring of bright LEDs at a precise focal point, in order to irradiate the hair fiber and reveal its scales. The lighting conditions are thus optimal for the digital sensor to capture the smallest detail of the hair's surface.
Optical Science
Observing the hair fiber on the surface of the hair with a portable and easy to use device has been a major challenge. No electronic microscopes on the market at the time allowed such a level of precision. The weakness of most of these models was poor-quality optics and poorly optimized subject lighting to achieve the desired results.
Inspired by Fresnel's work on light-concentrating optics, our experiments with light led to the development of a custom lens. This key component allows the convergence of light from a ring of bright LEDs at a precise focal point, in order to irradiate the hair fiber and reveal its scales. The lighting conditions are thus optimal for the digital sensor to capture the smallest detail of the hair's surface.
Inspired by Fresnel's work on light-concentrating optics, our experiments with light led to the development of a custom lens. This key component allows the convergence of light from a ring of bright LEDs at a precise focal point, in order to irradiate the hair fiber and reveal its scales. The lighting conditions are thus optimal for the digital sensor to capture the smallest detail of the hair's surface.
Design for AI
To analyze hair fibers and determine hair health, an custom Artificial Intelligence algorithm was specifically developed using pattern recognition and statistical tools. Unlike an heavy machine learning approach, which requires a substantial dataset to produce reliable results, our approach is based on symbolic AI technology that made it possible to produce tangible and explicit results from a relatively small set of images,.
This tech component of the project was developed in partnership with LittéraL, an expert in AI-powered soil studies, particularly for oil and mining exploration.
Design for AI
To analyze hair fibers and determine hair health, an custom Artificial Intelligence algorithm was specifically developed using pattern recognition and statistical tools. Unlike an heavy machine learning approach, which requires a substantial dataset to produce reliable results, our approach is based on symbolic AI technology that made it possible to produce tangible and explicit results from a relatively small set of images,.
This tech component of the project was developed in partnership with LittéraL, an expert in AI-powered soil studies, particularly for oil and mining exploration.
Precision diagnostic tool
The Hair Ritual Analyzer allows you to visualize both the scalp (110x magnification) and the hair fiber (900x) thanks to an ultra-precise digital photographic sensor coupled with a specific mechanical system.
High-quality image capture combined with the power of artificial intelligence allows for a complete hair diagnosis in less than 3 minutes.
This scalp and hair fiber analysis considers seven different parameters. At the scalp level: scalp uniformity, scalp sensitivity, pore condition, scalp hydration, and hair density are measured. At the hair fiber level: fiber diameter and the condition of the fiber surface (scale) are assessed.
High-quality image capture combined with the power of artificial intelligence allows for a complete hair diagnosis in less than 3 minutes.
This scalp and hair fiber analysis considers seven different parameters. At the scalp level: scalp uniformity, scalp sensitivity, pore condition, scalp hydration, and hair density are measured. At the hair fiber level: fiber diameter and the condition of the fiber surface (scale) are assessed.
An elegant gesture
For the well-being and respect of the customers, the measurement protocol is carried out using a specially designed comb. For the sake of care and elegance, Sisley beauty advisors can use this utensil to handle the hair without touching it.
Objective and actionable results
In addition to the measuring device, the Hair Rituel Analyser is connected to a companion application, which guides the customer journey and delivers explicit results for Sisley beauty advisors and is completely understandable for customers.
Based on tangible criteria, such as hair thickness, hair density, and the appearance of the hair fiber scales, a hair health score is calculated. Based on the criteria identified using the Artificial Intelligence algorithm, the app offers a personalized recommendation of treatment products from the Sisley Hair Rituel range.
From an aesthetic point of view, a major challenge was the invention of digital post-production filters to obtain an elegant and enhancing graphic representation from raw images of the hair fiber and scalp.
Based on tangible criteria, such as hair thickness, hair density, and the appearance of the hair fiber scales, a hair health score is calculated. Based on the criteria identified using the Artificial Intelligence algorithm, the app offers a personalized recommendation of treatment products from the Sisley Hair Rituel range.
From an aesthetic point of view, a major challenge was the invention of digital post-production filters to obtain an elegant and enhancing graphic representation from raw images of the hair fiber and scalp.
Precision diagnostic tool
The Hair Ritual Analyzer allows you to visualize both the scalp (110x magnification) and the hair fiber (900x) thanks to an ultra-precise digital photographic sensor coupled with a specific mechanical system.
High-quality image capture combined with the power of artificial intelligence allows for a complete hair diagnosis in less than 3 minutes.
This scalp and hair fiber analysis considers seven different parameters. At the scalp level: scalp uniformity, scalp sensitivity, pore condition, scalp hydration, and hair density are measured. At the hair fiber level: fiber diameter and the condition of the fiber surface (scale) are assessed.
High-quality image capture combined with the power of artificial intelligence allows for a complete hair diagnosis in less than 3 minutes.
This scalp and hair fiber analysis considers seven different parameters. At the scalp level: scalp uniformity, scalp sensitivity, pore condition, scalp hydration, and hair density are measured. At the hair fiber level: fiber diameter and the condition of the fiber surface (scale) are assessed.
An elegant gesture
For the well-being and respect of the customers, the measurement protocol is carried out using a specially designed comb. For the sake of care and elegance, Sisley beauty advisors can use this utensil to handle the hair without touching it.
Objective and actionable results
In addition to the measuring device, the Hair Rituel Analyser is connected to a companion application, which guides the customer journey and delivers explicit results for Sisley beauty advisors and is completely understandable for customers.
Based on tangible criteria, such as hair thickness, hair density, and the appearance of the hair fiber scales, a hair health score is calculated. Based on the criteria identified using the Artificial Intelligence algorithm, the app offers a personalized recommendation of treatment products from the Sisley Hair Rituel range.
From an aesthetic point of view, a major challenge was the invention of digital post-production filters to obtain an elegant and enhancing graphic representation from raw images of the hair fiber and scalp.
Based on tangible criteria, such as hair thickness, hair density, and the appearance of the hair fiber scales, a hair health score is calculated. Based on the criteria identified using the Artificial Intelligence algorithm, the app offers a personalized recommendation of treatment products from the Sisley Hair Rituel range.
From an aesthetic point of view, a major challenge was the invention of digital post-production filters to obtain an elegant and enhancing graphic representation from raw images of the hair fiber and scalp.
4-steps protocol
Sisley Hair Rituel Analyzer
An interview guided by expert questions from advisors allows us to determine the hair profile and objectives of each client.
Analysis
The analysis of the scalp and hair fiber is carried out at the Sisley point of sale or institute using the device and the expert gestures of the beauty advisors.
Results
The algorithm allows you to generate your results in real time.
Recommandations
Sisley beauty advisors create a tailor-made routine made up of products adapted to the needs of each hair type.
The solution prescribes a treatment protocol from the range of eight treatment products “Hair Rituel by Sisley”.
This project embodies all aspects of NoDesign's approach to innovation through design. This holistic approach has enabled to reach the goal of building a connected expert tool capable of performing an accurate, reliable, and personalized diagnosis of the condition of the scalp and hair fiber in just a few minutes.
Ce projet illustre toutes les facettes de la démarche d’innovation par le design propre à NoDesign. Une approche holistique qui aura permit de maintenir la promesse d’un outil expert connecté capable de réaliser en quelques minutes un diagnostic précis, fiable et personnalisé de l’état du cuir chevelu et de la fibre capillaire.
