Strategic design

Nodesign is an expert in innovation strategy through design and strategic design. In order to address the diversity of issues and needs, the agency uses a variety of cross-sectoral approaches and experiences to meet the expectations both of a good innovation and design policy, but also to live up to new challenges. The objective is to help companies to differentiate and innovate through reasoned product and service design policies, or to help build an innovative offer to meet the challenges of the digital economy and innovation.

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«Innovative Design is rather an agent of change than an agent of its support »

Innovation is a movement that involves organizational challenges, the dynamics of creation and the embodying of ideas. Innovation through design allows integrating "non-technological" areas, human, usage, aesthetic, and practical, into the strategies of technological innovations Design strategies for companies today are critical to differentiating, regardless of business line. Product line strategy or Product strategies, strategic design thinks of creation beyond the simple product. The strategy is the foundation to create and manage the policy of the product line, brand or product design, services, and experiences. It defines the challenges, the spirit and the ground for value creation. "Innovation through Design", the "Design Doing" that we propose are agile, effective and concrete approaches to building simple, relevant changes, situations, or products. These approaches have been applied to projects around smart cities, Internet of things, television services, automotive and rail transport, education, and public services. Jean Louis Frechin frequently speaks at conferences on innovation, creation and uses.

Jean Louis Frechin is also a columnist for French financial newspaper LesEchos