Reference book

"Design is everywhere, and now almost everything is design... Adjective, style, method, attitude or martingale, it is both conception (in common english, Design) and creation (in french, design). We measure it. Design is multiple, polysemous and complex to understand."
- Jean Louis Frechin

 Long reduced to a confusing catch-all term, design now accompanies major societal, technological, economic and ecological changes. Jean-Louis Frechin, a pioneer of digital design and a key player in European design, traces the history of this discipline and introduces us to its evolution, its fields of action and its mutations in the digital age. He discusses the new system of objects, services, interfaces, energy transition, ethics, makers, artificial intelligence, and reveals all the potential of design, its tensions, its responsibilities, and even its utopias. Drawing on his experience as a teacher, his work with numerous companies in France and abroad, and his reflections at NoDesign.net, the book is as much about design as it is about innovation. This reference work is aimed at creative people, innovators and all those involved in the transformations of our times.

Author: Jean-Louis Frechin  

The book is available at FNAC, Gibert Jeune, Cultura, Librairie du Pavillon de l’Arsenal, Espace Culturel E. Leclerc and on the publisher's website Fyp éditions (24,00€).

Language: French
Paperback: 256 pages
ISBN-13: 978-2-36405-188-1

Auteur

Collection Essais Critiques

2019