Editorial strategy, curatorship, scenography and signage for Hutchinson Knowledge Center.
Rehabilitation of an iconic site
Located east of Orléans, in Châlette-sur-Loing, on the group's founding industrial site, the former Papeterie Royale Langlée, building 507 was chosen to house Hutchinson's innovation and training center. For the rehabilitation of this historic site, now dedicated to showcasing the company's history, values, and expertise, NoDesign designed several features: a dynamic digital welcome wall, large-format historical printing, tables displaying the expertise of all the group's divisions, and static and digital signage for the building.
Promoting Hutchinson's innovation and expertise
In dialogue with the management team, the group's divisions and in line with the architectural project of Encore Heureux Architectes, NoDesign has curated and designed a didactic exhibition of the company's multiple knowhow. Gathered in "Grandes Tables" designed for the occasion, all of Hutchinson's business sectors are represented here through the group's products and by-products, staged in the form of self-explanatory demonstrators. The ambition of this space at the heart of 507 is to showcase Hutchinson's innovation and technological expertise for internal acculturation and external outreach.
In parallel, NoDesign designed the static wayfinding signage, the venue's signage, and developed dynamic signage for event communication and content projection within the permanent exhibition.
Finally, to highlight the history of the group, NoDesign has produced a photographic exhibition through a selection of photos taken from the Hutchinson archives.
Finally, to highlight the history of the group, NoDesign has produced a photographic exhibition through a selection of photos taken from the Hutchinson archives.
