Reference book

 "Design is everywhere, and now almost everything is design... Adjective, style, method, attitude or martingale, it is both conception (in common English, Design) and creation (in French, design). We measure it. Design is multiple, polysemous and complex to understand." - Jean Louis Frechin

 Design has become a powerful lever for the transformations shaping our society, our economy and our environment. Jean-Louis Frechin, pioneer of digital design, recognized practitioner and leading theorist of design, provides a comprehensive exploration of this constantly evolving, multidimensional discipline. He shows us how design is redefining our relationship with objects, services and interfaces, and tackles key issues such as the energy transition and ethics. It also offers an in-depth exploration of artificial intelligence and reveals how its interaction with design opens up unprecedented horizons, but also poses numerous challenges. A must-read for all creatives, innovators and anyone involved in the transformations of our times.

Author: Jean-Louis Frechin

The book is available from the publisher Fyp éditions (24,00€).

Paperback: 256 pages
Publisher: FYP Éditions
Price (incl. VAT): €24
EAN 13: 978-2-36405-234-5
Language: French 

Author

Collection Essais Critiques

2023