{"id":1768,"date":"2009-04-06T19:30:00","date_gmt":"2009-04-06T19:30:00","guid":{"rendered":"http:\/\/www.nodesign.net\/blog\/admin\/wp\/?p=1768"},"modified":"2010-04-17T14:29:59","modified_gmt":"2010-04-17T14:29:59","slug":"quel-design-pour-reinventer-linnovation","status":"publish","type":"post","link":"https:\/\/www.nodesign.net\/blog\/quel-design-pour-reinventer-linnovation\/","title":{"rendered":"Quel design pour r\u00e9inventer l&rsquo;innovation  ?"},"content":{"rendered":"<p>Qu&rsquo;est ce que l&rsquo;innovation par le design. Un article int\u00e9ressant d&rsquo;Alice Rawsthorn &#8211; Reinventing Innovation &#8211; redesign of society<br \/>\n<!--more--><\/p>\n<p>Lire l&rsquo;article du <a href=\"http:\/\/www.nytimes.com\/2009\/04\/06\/fashion\/06iht-design6.html?_r=3&amp;ref=global-home\" hreflang=\"en\">NYT &#8211;\u00a0<\/a><a href=\"http:\/\/www.nytimes.com\/2009\/04\/06\/fashion\/06iht-design6.html?_r=3&amp;ref=global-home\" hreflang=\"en\">Reinventing Innovation<\/a> <\/p>\n<p>Un article est int\u00e9ressant d&rsquo;Alice\u00a0Rawsthorn, critique de design que je vous recommande de lire.\u00a0\u00a0<\/p>\n<p>Encore une fois, il ne faut pas oublier que si le design se rapporte \u00e0 des besoins, des attentes, des \u00ab\u00a0futures needs\u00a0\u00bb, ceux-ci sont relatifs aujourd&rsquo;hui dans nos soci\u00e9t\u00e9s.\u2028Les dimensions sensibles, plastiques, symboliques et exploratoires qui ont conduit \u00e0 la chaise Vitra \u00e9voqu\u00e9s dans l&rsquo;article sont int\u00e9ressantes.\u2028Bien s\u00fbr, nous sommes alors dans une innovation incr\u00e9mentale. \u00a0Mais celle-ci n&rsquo;est pas simplement une am\u00e9lioration.<\/p>\n<p>Elle est l&rsquo;expression d&rsquo;une sensibilit\u00e9 et d&rsquo;une qualit\u00e9 plastique et\u00a0esth\u00e9tique\u00a0qui signe l&rsquo;appartenance de l&rsquo;objet \u00e0 un syst\u00e8me identitaire dont nous avons besoin et qui repr\u00e9sente l&rsquo;\u00e9poque.<\/p>\n<p>Je crois donc que l&rsquo;on ne peut pas opposer ainsi le design et ses fa\u00e7ons d&rsquo;innover. \u00ab\u00a0le old et le new\u00a0\u00bb. Tout n&rsquo;est en effet pas innovation et tout n&rsquo;est pas \u00e0 transformer. La transformation est d&rsquo;abord un acte de construction \u00a0d&rsquo;esp\u00e9rance. C&rsquo;est avant tout un acte de cr\u00e9ation, de projet et de dessein. Le monde a aussi besoin de beau et de symbole en ces temps obscurs. Il nous faut alors \u00ab\u00a0int\u00e9grer\u00a0\u00bb\u00a0l&rsquo;histoire, le pr\u00e9sent et le futur, afin de m\u00e9tisser\u00a0le connu et l&rsquo;inconnu et produire une symbolique sociale.<\/p>\n<p>L&rsquo;article pointe les dangers de la surexposition des mots. On pourrait \u00e9galement pointer le danger de vide de sens et\u00a0d&rsquo;esth\u00e9tique\u00a0qui guette le design. On passe ainsi souvent d&rsquo;un \u00ab\u00a0BuzzWorld\u00a0\u00bb \u00e0 un autre dans cette surexposition d&rsquo;un design qui devient d\u00e9co.<\/p>\n<p>\u00a0Tout homme sinc\u00e8re et\u00a0honn\u00eate\u00a0peux aider \u00e0 transformer le monde. Talentueux \u00e0 la mani\u00e8re de l&rsquo;ancien monde, \u00a0je pense que les Bouroulec ne sont pas les bons exemples pour stigmatiser cette innovation Old School. (Pensons \u00e0 Karim Rachid )<\/p>\n<p>Il est cependant important de montrer la diversit\u00e9 des paysages plut\u00f4t que de les opposer.\u00a0<\/p>\n<p>Le monde est complexe, les enjeux sont complexes et l&rsquo;incertitude est l\u00e0. Tout le monde est bienvenue pour tenter de construire un monde supportable. L&rsquo;important est de participer, chacun \u00e0 sa fa\u00e7on.\u00a0Il est alors crucial de s&rsquo;inscrire dans une histoire et une culture pour relativiser les modes et se situer dans des enjeux r\u00e9els.\u00a0Il est cependant prudent de savoir ce que l&rsquo;on demande \u00e0 un designer et \u00e0 qui l&rsquo;on s&rsquo;adresse&#8230;<\/p>\n<p>\n <img decoding=\"async\" src=\"http:\/\/graphics8.nytimes.com\/images\/2009\/04\/06\/arts\/design\/design6.1.600.jpg\" width=\"500\" \/><\/p>\n<div><span class=\"Apple-style-span\" style=\"font-family: Georgia; \"><\/p>\n<div class=\"kicker\" style=\"text-transform: uppercase; font-family: arial, helvetica, sans-serif; font-size: 90%; color: rgb(0, 0, 0); \"><nyt_kicker>DESIGN<\/nyt_kicker><\/div>\n<h1 style=\"color: black; font-weight: normal; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; padding-top: 0; padding-right: 0; padding-bottom: 0; padding-left: 0; \"><span class=\"Apple-style-span\" style=\"font-family: arial; font-size: 11px; text-transform: uppercase;\">L&rsquo;Article du new yor time<\/span><\/h1>\n<h1 style=\"color: black; font-size: 200%; font-weight: normal; margin-top: 0; margin-right: 0; margin-bottom: 10px; margin-left: 0; padding-top: 0; padding-right: 0; padding-bottom: 0; padding-left: 0; \"><nyt_headline version=\"1.0\" type=\" \">Reinventing Innovation<\/nyt_headline><\/h1>\n<div id=\"toolsRight\">\n<div class=\"articleTools\" style=\"border-left-width: 1px; border-left-style: solid; border-left-color: rgb(234, 232, 233); border-right-width: 1px; border-right-style: solid; border-right-color: rgb(234, 232, 233); float: right; margin-top: 5px; margin-right: 0; margin-bottom: 5px; margin-left: 5px; width: 130px; \">\n<div class=\"toolsContainer\" style=\"position: relative; margin-top: 0; margin-right: 0; margin-bottom: 0; margin-left: 0; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(234, 232, 233); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(234, 232, 233); 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border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; text-decoration: none; \" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><nyt_byline version=\"1.0\" type=\" \"><\/p>\n<div class=\"byline\" style=\"font-family: arial, helvetica, sans-serif; font-weight: normal; color: rgb(128, 128, 128); font-size: 80%; \">By ALICE RAWSTHORN<\/div>\n<p><\/nyt_byline><\/p>\n<div class=\"timestamp\" style=\"font-family: arial, helvetica, sans-serif; font-weight: normal; color: rgb(128, 128, 128); font-size: 80%; \">Published: April 5, 2009<\/div>\n<div id=\"articleBody\" style=\"font-size: 125%; line-height: 1.5em; \"><nyt_text><\/p>\n<p>LONDON \u2014 Some words just wear themselves out. They are used \u2014 or misused \u2014 so often that they lose their meaning. \u201cDesign\u201d is one, \u201ccreative\u201d is another, and if I see \u201ccontemporary\u201d used to describe one more stick of furniture that looks as if it has been sequestrated from a 1980s porn palace, I will scream.<\/p>\n<div id=\"articleInline\" class=\"inlineLeft\" style=\"display: block; margin-top: 4px; margin-bottom: 10px; margin-left: 0; float: left; margin-right: 15px !important; \">\n<div id=\"inlineBox\" style=\"width: 190px; \">\n<div class=\"image\" style=\"padding-bottom: 1px; margin-bottom: 10px; \">\n<div class=\"enlargeThis\" style=\"display: block; text-align: right; margin-bottom: 2px; \"><a href=\"javascript:pop_me_up2('http:\/\/www.nytimes.com\/imagepages\/2009\/04\/06\/arts\/design\/06iht.design6.ready1.html',%20'06iht_design6_ready1',%20'width=670,height=544,scrollbars=yes,toolbars=no,resizable=yes')\" style=\"color: rgb(0, 66, 118); font-family: arial, helvetica, sans-serif; font-size: 76%; padding-left: 15px; background-image: url(http:\/\/graphics8.nytimes.com\/images\/multimedia\/icons\/enlarge_icon.gif); background-repeat: no-repeat; text-decoration: none; background-position: 0% 50%; \">Enlarge This Image<\/a><\/div>\n<p><a href=\"javascript:pop_me_up2('http:\/\/www.nytimes.com\/imagepages\/2009\/04\/06\/arts\/design\/06iht.design6.ready1.html',%20'06iht_design6_ready1',%20'width=670,height=544,scrollbars=yes,toolbars=no,resizable=yes')\" style=\"color: rgb(0, 66, 118); text-decoration: none; \"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/graphics8.nytimes.com\/images\/2009\/04\/06\/arts\/design\/design6.1.190.jpg\" width=\"190\" height=\"258\" alt=\"\" border=\"0\" style=\"border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; text-decoration: none; margin-top: 0; margin-right: 0; margin-bottom: 0; margin-left: 0; padding-top: 0; padding-right: 0; padding-bottom: 1px; padding-left: 0; \" \/><\/a><\/p>\n<div class=\"credit\" style=\"text-align: right; font-family: arial, helvetica, sans-serif; font-size: 9px; line-height: 11px; color: rgb(144, 144, 144); margin-bottom: 3px; padding-top: 0; padding-right: 0; padding-bottom: 0; padding-left: 0; \">Vitra<\/div>\n<p class=\"caption\" style=\"font-size: 73.5%; font-family: arial, helvetica, sans-serif; color: rgb(102, 102, 102); margin-top: 0; margin-right: 0; margin-bottom: 0; margin-left: 0; padding-top: 0; padding-right: 0; padding-bottom: 0; padding-left: 0; line-height: 1.2em; \">The Vegetal chair, designed by Ronan and Erwan Bouroullec. As the economic and environmental crises deepen, there is a growing recognition that many aspects of our lives need to be reinvented.<\/p>\n<\/p><\/div>\n<div class=\"image\" style=\"padding-bottom: 1px; margin-bottom: 10px; \"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/graphics8.nytimes.com\/images\/2009\/04\/06\/arts\/design6.2.190.jpg\" width=\"190\" height=\"245\" alt=\"\" border=\"0\" style=\"border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; text-decoration: none; margin-top: 0; margin-right: 0; margin-bottom: 0; margin-left: 0; padding-top: 0; padding-right: 0; padding-bottom: 1px; padding-left: 0; \" \/><\/p>\n<div class=\"credit\" style=\"text-align: right; font-family: arial, helvetica, sans-serif; font-size: 9px; line-height: 11px; color: rgb(144, 144, 144); margin-bottom: 3px; padding-top: 0; padding-right: 0; padding-bottom: 0; padding-left: 0; \">gDiapers<\/div>\n<p class=\"caption\" style=\"font-size: 73.5%; font-family: arial, helvetica, sans-serif; color: rgb(102, 102, 102); margin-top: 0; margin-right: 0; margin-bottom: 0; margin-left: 0; padding-top: 0; padding-right: 0; padding-bottom: 0; padding-left: 0; line-height: 1.2em; \">When the gDiaper, which consists of a biodegradable insert worn inside a pair of underpants, is soiled, you can flush it down the toilet. If it is only wet, you can compost it and it will decompose within a few months.<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p>A recent recruit to the endangered list is \u201cinnovation.\u201d Once hailed as a panacea, it has been so diminished by hyperbole that it risks seeming irrelevant. (\u201cTransformation\u201d is the fashionable favorite to replace it.) Yet just like \u201cdesign\u201d and \u201ccontemporary,\u201d \u201cinnovation\u201d is losing credibility as a word at the very time when it is needed most urgently.<\/p>\n<p>As the economic and environmental crises deepen, there is a growing recognition that many aspects of our lives need to be reinvented. Politicians routinely call for the \u201credesign\u201d of society, and urge businesses to \u201cinnovate\u201d their way out of recession. This readiness to embrace change \u2014 even radical change \u2014 coupled with advances in science and technology, is unleashing a stream of innovations. Here are some of the most exciting ones.<\/p>\n<p>1. Old-school innovation<\/p>\n<p>When most people imagine design innovation, they think of designers experimenting with new technologies to develop new products, which will be better than their predecessors. That is exactly what the French brothers Ronan and Erwan Bouroullec did with their Vegetal Chair for the Swiss company Vitra, which seems set to be a highlight of the Milan Furniture Fair later this month.<\/p>\n<p>The Bouroullecs\u2019 aim was to create a plastic chair that looked as if it had sprouted like a plant. They did so by molding the seat in the shape of a basket of twigs. The spaces between each \u201ctwig\u201d make the Vegetal seem light and airy, and form holes through which the legs can be inserted to stack the chairs on top of each other.<\/p>\n<p>The result is a great example of \u201cold-school\u201d innovation, and the most complex chair that Vitra\u2019s engineers have ever produced. (That is saying something, given that they spent more than 20 years struggling to adapt Verner Panton\u2019s S-shaped Panton Chair for mass-production.)<\/p>\n<p>2. Green innovation<\/p>\n<p>Whereas \u201cold school\u201d innovations tend to focus on making existing products easier to use or more efficient, a new goal is to make them environmentally responsible. A great example is gDiaper, the flushable baby diaper now sold in North America.<\/p>\n<p>Conventional disposable diapers are an eco-nightmare. They are the third largest contributors to landfill sites in North America, with some 50 million being discarded each day. They take up to 500 years to decompose, and (here comes the yukky bit) the \u201ccontents\u201d can seep into the ground water system, and contaminate it.<\/p>\n<p>When Jason and Kimberly Graham-Nye were expecting their first child, they searched for an eco-friendly diaper and eventually found a company in Tasmania that had invented one. They bought the rights to the design and refined it into the gDiaper, which consists of a biodegradable flushable worn inside a pair of underpants. When the flushable is soiled, you can flush it down the toilet, or, if it is simply wet, use it as compost in the garden, where it will decompose within a few months.<\/p>\n<p>3. New-school innovation<\/p>\n<p>No sooner did Apple\u2019s iPhone go on sale than amateur innovators started to invent applications for it. Thousands have surfaced. Among them is a dual innovation, which is also an exciting departure for music. It is Bloom, an interactive music system developed for the iPhone and Apple\u2019s other touch-screen devices by the musicians Brian Eno and Peter Chilvers.<\/p>\n<p>The first thing to say about Bloom is that it is fun. If you tap on your screen, you will see a splash of color rippling across it and hear a note of music that sounds like a gently rung bell. Tap it again, and you will cue a different hue and note. Do nothing, and a random sequence appears on the screen. The images and sounds then repeat until they fade into nothingness.<\/p>\n<p>\u201cWe\u2019ve both been interested in the idea of music which created itself as it plays: where you, the \u2018composer,\u2019 start the process and a system of some sort develops it in ways you wouldn\u2019t have expected,\u201d explained Mr. Eno. \u201cI imagined a time when, instead of a record, you could play a \u2018musical system\u2019 which constantly generated new music never exactly repeating itself. This only really became possible with computers, and Peter made several experiments in that direction. However to use those you still had to be sitting at a computer. The iPhone put a computer in everyone\u2019s pocket: the ideal platform for generative music.\u201d<\/p>\n<p>4. Social innovation<\/p>\n<p>Another new-school approach to innovation is using design to tackle social problems. Take MeetUp, a service now being developed by the British social design group Participle to combat loneliness among elderly people. As the elderly population has expanded, loneliness has become a serious problem, and is proven to aggravate neurological conditions, like Alzheimer\u2019s disease. The standard solution is to invite seniors to group activities in the hope that they will make friends there, but it seldom works.<\/p>\n<p>MeetUp was devised as a subtler and more effective way of enabling them to get to know each other. It begins by coordinating telephone discussions among elderly people with shared interests. Once they have bonded, they are offered the chance to be taken by scooter or minibus to meet in person. They can also participate in joint activities, like gardening and cooking, from their homes. \u201cIf you dump people in a roomful of strangers they retreat into their shells,\u201d said Hilary Cottam, founding director of Participle. \u201cThe insight was to help them to form their own groups of like-minded people. We prototyped MeetUp for six months, and have proved that it works and that it can save a significant amount of money on health care and social services.\u201d<\/p>\n<p> <\/nyt_text><\/div>\n<p><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est ce que l&rsquo;innovation par le design. Un article int\u00e9ressant d&rsquo;Alice Rawsthorn &#8211; Reinventing Innovation &#8211; redesign of society<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20,6,149],"tags":[29,22,30,28,32,47,60,99,40,33,79,26,35,36,27,38,56,49],"class_list":["post-1768","post","type-post","status-publish","format-standard","hentry","category-design-numerique","category-design-strategie","category-selection","tag-design","tag-exposition","tag-formation","tag-innovation","tag-innovations","tag-iphone","tag-lab","tag-make","tag-media","tag-objet","tag-qualite","tag-science","tag-service","tag-services","tag-ui","tag-ux","tag-velo","tag-web"],"_links":{"self":[{"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/posts\/1768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/comments?post=1768"}],"version-history":[{"count":6,"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/posts\/1768\/revisions"}],"predecessor-version":[{"id":4770,"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/posts\/1768\/revisions\/4770"}],"wp:attachment":[{"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/media?parent=1768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/categories?post=1768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nodesign.net\/blog\/wp-json\/wp\/v2\/tags?post=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}