Here are the presentation of Jean -Louis frechin, NoDesign at the Lisbon Investment Summit 2018.
“Today, digital Design combines a set of method that pretends to solve an amount of problems. Those methods are customer centric. They are employed all over the world in Design clinic with the same practice and process.
Do you really think that we could produce innovation and disruption in that way ? How How European design culture could help StartUps to really make innovative product with design, science, technology and people ?”