Philippe Starck-designer à la conférence web 3 :

"Most products are made to be sold and make money, with 90% sheet and 10% of usability. I do not like the idea of target consumer. The products of the future are “no productsâ€: 90% of usability and 10% of “I do not know whatâ€. The “no consumer†is looking for quality, economy, usability. The connexion between the “no product†and “no consumer†is the moral market and you will see more and more projects around that."
Quand on s'appelle Nodesign et que l'on utilise cette expression depuis vingt ans, on rougit de plaisir.... Merci Philippe ;=))))
Merci à Guillaume Thibaut pour l'info en directe du Web 3