Archduchess sell socks, manufactured in France.
Behind the product we have the forerunner of a new form of manufacturing, distribution and new forms of businesses.
The blog is interesting and transparent. The "boss" explains everything. A conversation and explanations with customers and visitors.
This reflects better than any of the necessities of conversations between brands and people, but so sincere.
There is more here than on information-communication.
The site of Archduchess .
Blogging the creation of the brand in real time by his boss.
How to manufacture in France
2 Responses to "socks ... - helping heart '
I wear flip flops in winter
1 year ago
"Head of sock is much better than boss. It actually makes the responsibilities behind the title ...
In short it's amazing, companies that communicate their story to create the attachment and position itself as a safe bet it is, but generally it is a tactic of refuge for big companies like Coke and Adidas.
I am surprised that the link created a brand that tells his birth is more for socks (I chose the clothes in, I pick the socks ...)
Short socks that will eventually pierces so better to sell with a solid concept.
Fred
11 months ago
Fascinating!
thank you
After Lafraise.com, a fine example of innovative branding with a beautiful transparent approach to entrepreneurship.
inspiring ...