NoDesign

Jonathan Ive is very bad at drawing, that's what he said. The discrete pattern of design at Apple has said little in preparation for an event at the Royal College of Art in London where he will receive this week a honorary doctorate.

Ive explained that his drawing skills were "catastrophic" (editor's note: the explanation finally design very rectangular Mac?) "And I am poor presenter. Suddenly I want to design, "he joked." I love prototypes. We come directly from the idea stage to that of its prototype. I just love making things. The prototypes cause a radical change in exchange - things suddenly become tangible and silence disappears. "

On the fact that Apple has a fairly limited product lines, "When you do everything to have the best of products also means that you must focus on a limited number". Ive always excludes the idea again and submit its ideas to the comments of user panels "We do not focus groups. If you try not to offend anyone and it leads to bland design products "

Florian Inocente adds this: (editor's note: other teams at Apple take care of themselves from angry people: FireWire, glossy screens, ExpressCard ... check the box).