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Design digital-Fluctuat AEIOU. Following talks in the New World Industrial

Digital Design (2 / 3): Interview with Jean-Louis Fréchin

1. What is the "New Industrial World"?

The major advantage in the next 5 years is therefore for me on the design, that is to say a non-technological design activity in the service of man and projects. The design in this context is therefore a political economy. The "New Industrial World" is a manifesto that rejects the idea of the end of the industry in favor of a transformation related to emerging issues. Since Moore's law, the technical development is planned, the technique as such is no longer a single issue. The New Industrial World is the first industry of what we are doing the technical configuration. So a world of innovative proposals, creative, serving a human innovation. The "ever" and the model of impulsive consumption are exhausted. This model is also very specific, others may propose. The challenge for industries of the future is to invent and open relationships with the people involved. These values are no longer found in products such as we see them, but the reasons why these products exist, for which they are proposed and the reasons why you subscribe to or be involved in the proposal made to us. So this economy where the main creation is immaterial and invisible, history, culture, origin, project, development, intent, risk taking, innovation, technology, non-technological innovation, the feeling membership, brand and ultimately the creation of a performance - are the new channels of economic and ethical values to be invented.

2. In terms of mobility, which is the interface or embedded application (communication devices, mobile phones, assisting people ...) that you considered most innovative recently?

We are now in a system of continuous innovation. The products or services are indicators or control of the state of a country's innovation, however, situations, strategies, trends or outstanding policies seem more interesting than any particular product. You can try some initiatives: - The current dynamism and inventiveness of young French companies such as Jazz Mutant, Violet, Zodianet, or Comwax Airwaves. - The proliferation of Web2.0 jubilant French that Netvibes is the standard. - The Wii remote is different and vis-à-vis its competitors, with a less technologically advanced, but it offers new situations. - Finally, the design model of Apple's "Think different" paradigm-shifting traditional marketing with a product strategy and creative visionary. Some had been dead ten years ago.

3. As far as your job, what issues will prevail in the next 5 years: technological research or development? The technique ... or design?

Europe but especially France with its history, its culture, and humanism can not not be present in the construction of future warming. Here there is no arrogance, but simply the mirror image that others have of us. We have therefore a responsibility that we are. However, our history decisively separates the art industry. The major advantage in the next 5 years is therefore for me on the design, that is to say a non-technological design activity in the service of man and projects. The design in this context is therefore a political economy. There is still some way because we are the only major industrialized country not to have a national program design. - The first challenge in creating this innovative human society is to create situations and horizontal cross-sectional, based on general knowledge and successful crosses, to break the verticality of disciplines and specialties in order to invent a new model and structurally innovative nimble. This applies primarily to education, school, university research, but also businesses and the state. - The second challenge is to make room for young people. The glow of youth is an asset, not a risk. - The third challenge is based on the culture of project, product, situations and practices. This requires the integration of design in all companies young and old, big and small, upstream and downstream, but also utilities, transport, cities, neighborhoods ...