NoDesign

Marc Giget (European Institute of Creative Strategies and Innovation) is one of the great thinkers of innovation in France is organizing the 3rd National Meeting of Directors of Innovation to be held on 25 and 26 May 2010 in Paris.
The theme focuses on the fundamental objective of any innovation: the art of designing the future, the challenge of design.

How and why is there a difference? What design strategy at marketing at all?
. I will attend these days, I hope to see you there ....

Integrating the best state of knowledge and skills

By nature, innovation is to integrate the most advanced knowledge. But knowledge is increasing exponentially. With more than 100,000 scientific journals published every year 4.5 million articles, and over one million new patents (covering the global patent portfolio assets to more than 7.5 million!), How to be sure to integrate the best state of knowledge?

For a powerful R & D, openness to solutions from outside, a close relationship with major technology stocks, the RTOs, or platforms for technology exchange?

... In new products and creative services.

The design of innovative products requires networking skills and talents in many creative project teams. How to set up a network of excellence supplying the dream team of design? Why small design teams prove they often the most effective?
Conversely, why large projects are experiencing significant problems they drift in time, cost and performance in design / implementation? Disappearance of a clearly identified prototype phase, teams are too large, too fast turnover of staff, what are the most effective ways to improve the performance of design teams: leverage (leverage KM), enterprise cooperation (partnership Innovation Team ), approach to "open source" for multiple contributions to a joint project?

... Going further in the satisfaction of individuals and society.

The objective of any new product or service is more satisfied users, or potential. How to capture their expectations, wishes and desires, insights and insides? What is the role of sociological and anthropological approaches, the association of users in the design, a good anticipation of the regulatory environment? The theme of this Third National Meeting of Directors of Innovation focuses on the fundamental objective of any innovation is the art of designing the future.